You might have heard that I’m back on the jobs market. That means one thing. I’ve spent the last week or two fine tuning my CV and sending it out to employers across Manchester. All this has got me thinking. Writing a CV for a content marketing role is kind of an art form, one that you might need a little help mastering if you want to nab that dream job. So I thought I’d give you a helping hand, by revealing how to write a CV that’ll win you your next content marketing role…
Mind your Ps and Qs
It’s vital to mind your Ps and Qs when writing your CV… because your employers certainly will be. Employers receive so many CVs for each and every job they advertise these days, that many look for any excuse to thin out the herd. A spelling mistake (which according to data can be found in 9 out of 10 CVs), will give them an excuse to throw yours out, so be careful with your spelling and grammar!
This is especially important when you’re applying for a content marketing role. After all, if you can’t follow spelling and grammar rules when writing your CV, how can you possibly be trusted to do so when creating a blog or taking part in an email marketing campaign? That’s why it’s a good idea to carefully proof read your CV (a good tip is to print it out and proof it on paper) before sending it out.
Tell an engaging story
There’s one skill every content marketer needs to succeed. You need to be able to tell an engaging story. After all, how are you going to promote a brand or products if you can’t? Your CV is your chance to prove you’ve got this core skill. Think about mixing up your sentence structure, using superlatives and imbuing your CV with positive language to engage employers with your own story.
Demonstrate your fluency
Your CV serves as your chance to demonstrate to your potential employer that you’re fluent in the language of content marketing. It’s a good idea use industry-standard words and phrases such as ‘engaging copy’, ‘working to tight deadlines’ and ‘Top-of-Funnel content’ when describing your skill set and previous work experience. This will allow you to subtly demonstrate your suitability for the role, by showing that you can use the language you’d be expected to speak in the office every day.
Highlight core competencies
There are things that you’ll be expected to do in any content marketing role, and if you can’t, your CV will be thrown out. This includes writing for various tones of voice, using content management systems (CMS) such as WordPress and utilising search engine optimisation (SEO) strategies. If you’ve got anything extra up your sleeve, such as experience with email marketing software like Marketo, or a strong background in social media, you should definitely highlight that as well to stand out.
This begs the question, how should you highlight these core competencies? It’s a good idea to talk about them while outlining your previous work experience. For example, you might say that “in my previous role as a blog writer, I gained experience in writing for various audiences and tones of voice”. This allows you to put your core skills into context, illustrating how you’d perform in the role.
Stand out from the crowd
As I mentioned before, you need to stand out from the crowd. There are a few ways you can do this. One is to use bullet points e.g. bullet point your duties in your previous role. This will make it easy for the employer to scan your CV and walk away with a good knowledge of your core competencies, as well as skills and experience. This is a really good idea when you’re going for a content marketing role, as it shows that you think about how form and structure can draw your audience in.
There’s also one universal truth that applies here. Numbers hold great power. Any content marketer worth their salt can find statistics and use them to back up their point when creating a piece. In other words, if you have any data that describes how successful you’ve been in previous roles, use it. Say you’ve taken part in an email marketing campaign which had a +25% open rate. Shout about it! This will serve as concrete proof that you’ve got what it takes to excel in your chosen role.
Do you love content?
If you want to nab that dream content marketing role, there’s one sure fire way to do it. Use your CV to show just how much you love producing content – this will prove that you have the passion that this position demands. Here you can highlight any content marketing experience you have outside your professional life. Do you have your own blog? Are you a YouTuber? Is photography a passion of yours? Let your potential employer know! When they see that, they won’t be able to resist you!